His previous singles “Take Your Shirt Off” and “Reverse Cowgirl” did not chart as well as planned, so he released the songs as promotional singles. The song was released on iTunes on October 19, 2010, and has already had urban and mainstream radio impact. The track was performed without the rap verse, during The Black Eyed Peas E. N. D. tour in Canada. The song has similar elements to the single “Buy U a Drank”. Throughout the song, there are references to other “rap songs” such as OutKast’s “Elevators (Me & You)”, 50 Cent’s “In Da Club”, N. W. A’s “Straight Outta Compton”, Lil Wayne’s “A Milli” and Soulja Boy’s club hit “Donk”. It also makes references to many other rappers such as Young Jeezy, Gucci Mane, Yo Gotti, Akon and Kanye West. The concept of the song is that instead of “making love” to a slow R&B song, some people prefer to “make love” to a “rap song”.